For brands – and for revolutions – words matter. Why “defund the police” is...
I used to have a daily calendar with pithy sayings, and one of my favorites, attributed to French moralist Joseph Joubert, read: Words, like eyeglasses, blur everything that they do not make more...
View Article2021 Marketing Outlook: two possible scenarios for advertising’s near future
What will the marketing and advertising world look like in a (hopefully) post-COVID world? There are at least two plausible scenarios.… Continue reading →
View ArticleSuper Bowl 55 Grins and Groans
Super Bowl 55 commercials - Grins and Groans. My annual roundup of the best and worst of the year's biggest advertising showdown.… Continue reading →
View ArticleA clash of cultures: Twitter cancels Burger King.
What's really wrong - and what wasn't - with that Burger King ad.… Continue reading →
View ArticleCONTENT CATEGORIES: fuel your funnel with the right stuff
Connect content to your funnel marketing and choose the right type for optimum results.… Continue reading →
View ArticleFacebook’s Meta transition. A mashup that proves hardware is the new tech.
Meta is a mashup of all the tech that's been successful, especially the hardware.… Continue reading →
View ArticleThe reports of the cookie’s death have been grossly exaggerated.
The "death of cookies" is fake news. It's not telling the whole story. … Continue reading →
View ArticleHere’s mud in your A.I.
AI can write your ads and blog posts for you. But they'll probably suck.… Continue reading →
View ArticleSuper Bowl 57 Grins and Groans
Super Bowl 57 Grins and (mostly) Groans… Continue reading →
View ArticleX. Why?
Bye, bye, birdie. Twitter is dead, and has been replaced with the very unremarkable "X." But why?… Continue reading →
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