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For brands – and for revolutions – words matter. Why “defund the police” is...

I used to have a daily calendar with pithy sayings, and one of my favorites, attributed to French moralist Joseph Joubert, read: Words, like eyeglasses, blur everything that they do not make more...

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2021 Marketing Outlook: two possible scenarios for advertising’s near future

What will the marketing and advertising world look like in a (hopefully) post-COVID world? There are at least two plausible scenarios.… Continue reading →

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Super Bowl 55 Grins and Groans

Super Bowl 55 commercials - Grins and Groans. My annual roundup of the best and worst of the year's biggest advertising showdown.… Continue reading →

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A clash of cultures: Twitter cancels Burger King.

What's really wrong - and what wasn't - with that Burger King ad.… Continue reading →

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CONTENT CATEGORIES: fuel your funnel with the right stuff

Connect content to your funnel marketing and choose the right type for optimum results.… Continue reading →

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Facebook’s Meta transition. A mashup that proves hardware is the new tech.

Meta is a mashup of all the tech that's been successful, especially the hardware.… Continue reading →

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The reports of the cookie’s death have been grossly exaggerated.

The "death of cookies" is fake news. It's not telling the whole story. … Continue reading →

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Here’s mud in your A.I.

AI can write your ads and blog posts for you. But they'll probably suck.… Continue reading →

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Super Bowl 57 Grins and Groans

Super Bowl 57 Grins and (mostly) Groans… Continue reading →

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X. Why?

Bye, bye, birdie. Twitter is dead, and has been replaced with the very unremarkable "X." But why?… Continue reading →

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