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Advertising: starring social media
Social media is taking a starring role in modern advertising. And it's not just for digital products - it's fashion, fast food, automotive and more.
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Breaking (Bad) news: Marketers LIE!
Century 21 pulled a social media marketing stunt around the Breaking Bad series finale. Let's discuss why it didn't work.
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I know a good spot when I SMELL one.
The new television spot for Nationwide Insurance uses a baby to illustrate its point. And it SMELLS great!
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Bolton, Burgundy and Cheeky Buzz – Auto Marketers Set a New Tone
Dodge and Honda have both employed caricature spokesmen for their latest marketing efforts. Who wins this cheeky battle? Read on.
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Super Bowl 2014: Grins and Groans
Super Bowl 48 is in the books, and so are the overhyped, overleaked commercials. Here are the spots that made us grin, and those that made us GROAN.
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What happens in the sky might be solved in the cloud.
Could aviation use a dose of modern technology? I think what happens in the skies starts with a solution in the cloud.
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The “C” Word of Marketing
The most powerful word in marketing today is "Conversations." But why? And how can brands be having courageous and fruitful conversations with consumers?
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Affiliate Retargeting: the next, next thing?
What's the next next thing in digital marketing? I have one idea: affiliate retargeting.
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The “other”– and really important – part of your ads
When we create advertising, are we including what consumers BRING to the reading or viewing party? It's time to.
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Super Bowl 49 – Grins and Groans
A roundup of some of the knee slappers and head scratchers that were #superbowlcommercials
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Marketers: Get in the game!
You can't score points from the sidelines. Marketers - no matter how big or small - have to get in the game!
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Google’s new logo: It’s not simply branding. It’s marketing in disguise.
Google's new logo is hardly just a "redesign." This is outbound marketing in disguise. And it's working.
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Has WordPress Lost Control?
Has Wordpress lost control? Yes it has. And it better get it back before a growing lineup of competitors eats it for lunch.
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Taco Bell’s Cool (but weird) World Series Breakfast Promotion
Taco Bell is running this big "stolen base" promotion during the World Series. It's kinda weird. So why are they doing it?
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Das Issues: What’s Next for Volkswagen?
As a brand, Volkswagen has Das Issues. So what should they do next?
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CBS’ branded content mishap
Last night's CBS program about Frank Sinatra could have been a wonderful celebration of the man and his music. Instead, it was a poorly-executed branded content play.
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VW: follow-up to previous post
A follow-up to my previous post about VW and the emissions scandal.
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The Law of Commonality
Consumers are typically attracted to people, communities and brands with which they have something in common. Do you know what or how much your brand has in common with its consumers? Consider The Law...
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H&R Block’s Not-So-Ordinary Giveaway Gimmick
H&R Block is giving away $32 million in one month in a very expensive advertising gimmick. And it's really, really smart. Find out why.… Continue reading →
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